Jonny heads up the Hat Trick Lab, a new development team at Hat Trick Productions with a focus on cross-medium storytelling and a goal to explore how emerging technologies can be used to tell stories. He has previously worked across theatre, opera, film, and TV, and has a master’s in Creative Business from the National Film and Television School. Jonny loves to explore the areas where genres and mediums blend, and he has become a leading voice on best practice for the practical integration of generative AI into the creative process.