Programme

As AI rapidly advances, broadcasters are proactively reshaping their strategies to leverage its transformative potential. This session delves into how broadcasters are integrating AI to enhance content creation, optimise workflows, and offer personalised viewer experiences. From automated editing and AI-driven graphics to predictive analytics and audience engagement tools, broadcasters are using AI to streamline operations and stay competitive.

Artificial Intelligence is the hot topic of the moment, and despite being in development for at least 10 years, it's now at a turning point where it's becoming accessible on an industrial scale. Find out what world-leading data and analytics company, GlobalData's recent research uncovered in its most comprehensive and detailed report to date, and what AI means for media businesses.

An introduction to AI software developer Lightricks and its newest product, LTX Studio, which enables you to visualise your concepts, using AI-powered visual storytelling. LTX Studio streamlines the production process from scripting to final edits, making advanced storytelling tools accessible for creators and businesses of all levels. It provides unprecedented speed and control over AI video, allowing for full project generations in minutes and a host of unique and advanced features. In this talk, we’ll showcase the newest in AI video tech, how you can use it today to speed up your production process, and what’s next for our industry.

In this exclusive pre-recorded interview, Tim Dams, European editor of Screen International talks to Paul Trillo, a Los Angeles-based director, writer, and multi-disciplinary artist. His work spans multiple genres and formats and is known for being experimental, conceptual, and highly technical.

More recently, he has been one of the few people granted access to use Sora, an up-and-coming generative artificial intelligence model developed by OpenAI. He will talk us through how he used it on a recent project and what conclusions he reached about Sora and text-to-video gen AI.

Peter Luisi, director, talks to us about his latest cinematic release, a film entirely written using artificial intelligence, exploring the idea, process and final outcome of the production. He will also touch on the shock he received after the Prince Charles Cinema in London cancelled its world premiere screening, citing customer feedback on “the use of AI in place of a writer".

The panel will discuss their own case studies where AI has been successfully integrated into production workflows, enhancing creativity and discussing pro's like reducing time and costs and con's of the use of AI in storytelling.

Panelists will also address the ethical implications of AI in filmmaking, such as the impact on jobs within the industry and the potential for AI-generated content to influence storytelling. The session aims to provide insights into how filmmakers can harness AI to push the boundaries of creativity while maintaining artistic integrity.

This session will offer you a deeper understanding of AI’s current capabilities, its potential future developments, and actionable strategies for integrating AI into your own production processes. 

Media and entertainment powerhouse, Banijay, will talk us through their AI strategy on a global and strategic scale. What are their AI role out plans, the AI Creative Fund launch and how do you measure success in the AI strategy across the business? And how are they pushing the boundaries in of creativity using Artificial Intelligence and technology?

This session explores the practical and philosophical gap between creative production and generative technologies and seeks to create a bridge between the two that can benefit both technology and creative industries. It will highlight work done with the Hat Trick AI Lab, and the Innovate UK-funded Charismatic.ai project alongside Channel 4, Aardman Animations, Falmouth University and UAL.

This session delves into the rapidly growing role of artificial intelligence in the entertainment industry, examining both its potential and the ethical challenges it brings. As AI technologies are increasingly used to create content, personalise experiences, and even replace human talent, it is crucial to consider the moral implications and long-term impacts of these developments.

What role can AI play in enabling journalists to find the information that they need faster? How can we go beyond metadata to using semantic technologies to enhance the understanding of multiple, disparate sources when time is tight, and accuracy is paramount? In this session, Avid Product Evangelist, Craig Wilson, will outline ongoing research and discuss the practical ways Avid is implementing AI across its product portfolio to assist editorial teams.

The integration of AI tools into post-production is revolutionising the way creative and operational tasks are managed, offering a myriad of benefits to the workforce. This session will explore how AI enhances productivity, improves content personalisation, and looks to streamlines workflows, allowing employees to focus on more strategic, creative, and high-value tasks.

With public and open data sets now exhausted and polluted, the AI economy is turning to proprietary IP to train advanced models. The media industry must consider the legal and ethical implications of the data it holds, balanced against the commercial opportunity it offers. We take a whistle stop tour of the challenges of the limits of public and open data, training data providence, ethical sourcing.

Closing the conference will be a forward-looking discussion on where AI might take the industry next, including potential risks and rewards and its affect on efficiencies, tasks and people with a panel with a diverse mix of knowledge and insights to share with the audience.